CH Value Proposition Canvas Plus
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When it comes time to really understand your customers, including their jobs-to-be-done, pains, and gains, as well as your offer to them, the Value Proposition Canvas, developed by Alex Osterwalder at Strategyzer, is one of the best tools available to help you in this regard.
Used well, it can be a terrific tool for figuring out why anything is valuable.
We, at Corpohub, upgraded the Value Proposition Canvas with elements from Jobs to be done Canvas (Dan Toma). The latter helps us to more effectively mentor teams.
“A simple way to understand your customers needs, and design products and services they want. It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes.” – Alexander Osterwalder
