Design Sprint 2.0

The Design Sprint* gives you a superpower: you can fast-forward into the future to see your finished product and customer reactions, before making an expensive commitment (and/or investments). Working in a Design Sprint format, you can shortcut the endless debate cycle and compress months of time into a few days. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a very realistic prototype relatively quickly. In other words, Design Sprint is Design Thinking on steroids.

With the Design Sprint 2.0 approach, you will compresses potentially months of work into a few days.

With Design Sprint 2.0 process you can answer the most critical business questions through design, prototyping, and testing ideas/products with real customers.

In just a 4-day process you will find out and learn how rapidly solve big challenges, create new products, or improving existing ones.

How does a Design Sprint 2.0 look like?

  • Day #1: we define the challenge & produce a mass of solutions
  • Day #2: we select, organize and vote on best solutions & define the prototype with a storyboard.
  • Day #3: we design and build the prototype & recruit and schedule user tests
  • Day #4: we test the prototype with real users & use feedback from testing to create clear next steps.
  • The week after: # Iteration sprint: 4-day process, with a focus on the results and insights from user testing.
design sprint kanban
design sprint team

Results that you can expect:

  • Answer the most critical business questions through design, prototyping, and testing ideas/products with real customers
  • Understand the importance of Sprint team alignment and build Customer Journey Map
  • Experience ideation, User Story Mapping, Lightning Demos, Sketching, Prototyping & Customer Interviews
  • Experience the best practice of prototyping and learn how to make sense of customer testing insights
  • Receive a summary report after performed Design Sprint with recommendations

How does Design Sprint 2.0 roadmap look like?

  • Pre flight preparation:
    Focus on understanding the client needs and focus on research (Customer journey map, business goals, target demographic, research interviews)
  • Week1 – Design Sprint 2.0:
    Focus on the Design Sprint 2.0 execution and Discovery (team alignment, ideation process, prototyping, and testing) Our goal is to answer the Sprint questions and get the validation
  • Week 2 – iteration sprint:
    Based on the user insights from the test we repeat some of the Design Sprint techniques and we have a focus to validate our business case. (Revise, design, prototype, and test with new customers)
  • Week 3 – project delivery:
    Our goal is to finish The Design Sprint, where we do a wrap-up and prepare a sharable executive summary with recommendations, user interview highlights, prototypes and handover working files.

 

Benefits:

  • Hear firsthand takeaways (and potential pitfalls) from Design Sprints we’ve run with our clients
  • Drive high-impact innovation processes inside your team/organization
  • Products, features, and services will be validated quickly and with minimal risk (Targeted user validation)
  • You will receive a summary report after performed Design Sprint with recommendations
  • You will receive User test highlights
  • You can choose Go&Stop approach: Design Sprint 2.0 + Iteration sprint to increase the potential value of idea/product

We also perform Remote Design Sprint. It means that all the Design Sprint 2.0 process is performed online.

 

“Before Design Sprint workshop I would probably just think about different ideas and then try to implement one in the best possible way. After the workshop, I worked on a prototype and checked if my idea was actually good. In just 15 minutes I realized that it’s not. I found another solution and I kept on improving it. Design Sprint experience definitely improved my approach toward finding solutions.”
Kristina Jenko, Telekom

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