Agile Marketing Workshop

Agile is becoming a mainstream mindset, culture, and way of working for teams operating in VUCA (Volatility, Uncertainty, Complexity, Ambiguity) environment. It started in IT development and it has now spread to other areas, among them also HR and Marketing.

Participants will get to know the basics of Agile and Scrum concepts, mindset and way of working.
Through an interactive workshop, they will experience several of the tools hands-on, applicable immediate in their work environment the next day.

Among others, we will also look at how ING, IBM, and 3M started their Agile Marketing transformation journeys.

DATENovember 14, 2019
13h - 17h
LOCATIONTehnološki park LjubljanaPRICE Regular: 190 € + VAT
Early bird: 150 € + VAT (before October 31, 2019)
APPLY NOW

PART 1:

Agile: intro, history, mindset and trend
Psychological Safety and Effectiveness (exercise/test)
Agile Leadership, Management 3.0 (exercise)
Agile Marketing specifics and cases

PART 2:

Agile balls (exercise)
Scrum, Kanban, Sprints, Cynefin framework, Competency matrix
Work in teams on actual Sprint Planning (exercise)*
Q&A

*Teams should choose a future and/or imaginary project that they can easily associate with.
It should be more complex than simple, not yet done before, lots of unknowns, unpredictable.
Teams should have a cross-disciplinary setup, possibly imagining they are working together in a new company in the future.

About the trainer

Matej Golob is a co-founder and managing partner at CorpoHub, a growing company of dedicated professionals, helping teams in large organizations work more effectively by adopting the agile culture, mindset, and way of working.
Scrum, Agile Leadership, Lean Innovation, Design Thinking, and Design Sprints are some of the most common approaches used in their workshops and coaching.
They work with clients at home and globally, among them Danfoss, BSH, Phillip Morris, Poclain, Comtrade, Heineken, Petrol and Atlantic Grupa.

agile marketing workshop

Stay up to date

Interested in getting latest news on our events, meetups, hackathons and workshops? Leave your contact.

SUBSCRIBE